Rita calls LA her home now but still has a home in Miami where she grew up. She has lived in Sweden learning to speak Swedish almost fluently before returning to the USA a few years ago.
Rita is a unique visual storyteller and her strength is working with young adults, children and everyday fashion. She excells in showing what's behind those great moments that make you smile. She has an intuitive ability to bond with young talent and it shows!
She is a graduate of the USC School of Cinematic Arts. With a forte in film production and cinematography, she parlayed her photographic skills and love of travel.
Rita moves with ease between feature and commercial productions having worked and learned from film luminaries such as Sidney Pollock, Burt Reynolds, Michael Bay, Dennie Gordon, Walter Salles, Joe Pytka and Herb Ritts.
In the commercial world she inherently understands the unique creative relationship between director and creatives at the ad agency, immersing herself in finding a true balance between creative storytelling and advertising.
Rita is known for creating a fun and stress free work environment that gives both talent and crew a relaxed atmosphere to generate their best performances in front and behind the camera.